Joonbug article: Strawberry Pop Tart Ice Cream Sandwich Mania.
New York is battling the sweetly seducing Cronut craze, and the West Coast’s new influenza is diagnosed as…pop tart ice cream sandwich frenzy?! The delicious insanity originated back in April in the kitchen of American fast food chain, Carl’s Jr. Originally, this amazing invention was only offered in select Southern California venues. Once it hit the streets, sugary madness struck…people couldn’t get enough of the newest hot commodity in the dessert world.
After going completely viral on Facebook and Twitter, establishing a flourishing fan base, being featured on late night TV, and spotlighted in local news, something had to be done about this mania. On April 22nd, Jimmy Kimmel highlighted the luscious sandwich in his monologue: “Is Carl’s Jr. reading my dream journal?” Brad Haley, chief marketing officer of Carl’s Jr. was surprised that this sugary strawberry treat quickly became the popular socialite it did, “The idea of it just seemed to capture people’s imaginations and it’s one of those things that just brings a smile to everyone’s face when they hear about it…” And captivate this divine delicacy surely does!
“Today, your dreams have come true,” Carl’s Jr. declared on Facebook yesterday. And it was yesterday that marked a historical day in Carl’s Jr. history: beginning 24 hours ago, the Hand-Scooped Strawberry Pop Tart Ice Cream Sandwich is now offered on all Carl’s Jr. menus Nationwide, priced at $1.49 plus tax. And for a limited time, a selection of participating Carl’s Jr. locations will be giving out Pop Tart Ice Cream Sandwiches for free with the purchase of a juicy Super Bacon Cheeseburger.
And what exactly does this sugary revolution consist of? What makes the people constantly crave this delightful snack? What is its deep, dark secret? The sandwich’s physical appearance comes across as simple and purely modest – two Strawberry Pop Tarts with creamy vanilla ice cream sandwiched between them. But when biting into this unique sandwich, you know that the compilation of flavorful goodness tastes anything but simple. The ice cream to pop tart ratio is sweet perfection, creating ultimate sugary decadence. Why didn’t anyone think to debut this pop tart creation before? It is clear that Carl’s Jr.’s idea is utter genius. One thing is for sure, stated perfectly in the press release, “sometimes awesome things are made more awesome by adding ice cream.”
The buzz continues to allure. What will Carl’s Jr.’s next move be – delicious additions to its ice cream sandwich flavors? You’ll just have to wait and see, but in the meantime, join in on this fascinating movement of pop tart ice cream sandwich hysteria. Go to Carl’s Jr. today for the prime ice cream sandwich experience…this scrumptious dessert is like no other, and will certainly not disappoint! For more pop tart ice cream sandwich scoop, follow Carl’s Jr. on Twitter and like their Facebook page.